NewcrestImage Buys The Hotel Zags in Portland

Reported Oct 12, 2026 · Source: REBusiness Online

Source: REBusiness OnlineRead the full report at REBusiness Online ↗

Deal details

Buyer
NewcrestImage
Seller
Not disclosed
Price
$10M (Pebblebrook Hotel Trust, per citybiz; closed Oct. 8)
Size
174 rooms
Asset class
Hospitality
Transaction
Sale
Sub-market
Portland (Pearl District & core)
Metro
Portland
Reported date
Oct 12, 2026

Summary

The Hotel Zags is a hospitality sale in Portland (Pearl District & core), Portland. Other details we have: buyer NewcrestImage; price $10M (Pebblebrook Hotel Trust, per citybiz; closed Oct. 8); size 174 rooms. REBusiness Online reports: “PORTLAND, ORE. — Dallas-based NewcrestImage has purchased The Hotel Zags, a luxury lifestyle boutique property in downtown Portland. Terms of the transaction were not released. NewcrestImage will manage the property in-house. Situated in Portland’s Cultural District, The Hotel Zags features 174…”

Quoted from the article; the other facts come from our own deal listing.

Source: REBusiness Online

Read the full report at REBusiness Online. What the article says:

  • Deal / Size / Buyer
    PORTLAND, ORE. — Dallas-based NewcrestImage has purchased The Hotel Zags, a luxury lifestyle boutique property in downtown Portland. Terms of the transaction were not released. NewcrestImage will manage the property in-house. Situated in Portland’s Cultural District, The Hotel Zags features 174 guest rooms, 2,700 square feet of flexible meeting/event space, a free-play retro game arcade, curated collection of local artwork, complimentary nightly s’mores and a nature-focused courtyard with a living wall, lounge areas and fire pits, as well as a kid-friendly patio with sandbox and toys. The dog-friendly hotel also features an onsite casual restaurant, PLS on Sixth that offers American comfort food and cocktails, indoor/outdoor seating and two private dining rooms.
  • Deal
    NewcrestImage Acquires 174-Key The Hotel Zags in Downtown Portland

Article date: 2026-10-12T15:04:30+00:00

Quick answers

Who bought The Hotel Zags?
NewcrestImage bought The Hotel Zags in Portland, Portland, according to REBusiness Online.
How much did The Hotel Zags sell for?
The reported price is $10M (Pebblebrook Hotel Trust, per citybiz; closed Oct. 8), per REBusiness Online.
How big is The Hotel Zags?
174 rooms, as listed from the source.
When was this sale reported?
Reported Oct 12, 2026 by REBusiness Online.

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Compiled from public sources; details can differ between sources. Always verify with the linked source.